What is UNITT
UNITT is a payment system for both AI and human-generated work. It functions like an instant messaging app, but it enables users to buy and sell AI services, creative content, and even their attention. UNITT creates new earning opportunities for companies, creators, and everyday users alike
+$500 billion opportunity!
The AI sector and creator economy are currently worth over $500 billion combined, with projections exceeding $1 trillion by 2030!
Yet, both industries struggle to monetize their mass-market audiences, as most users avoid paid subscriptions, or the value is captured by big platforms in the middle.
UNITT provides AI companies and content creators with a simple, no-cost tool to earn directly from their work on a pay-per-view basis—reducing reliance on ads and subscription-driven platforms.
Image: Growth in creator economy and AI Services
A Crypto Project Unlike Any Other
UNITT is a decentralized application, or dApp, which uses tokens for value transfer between users. Unlike most of the crypto projects, our value is not based on the tokenomics, i.e. selling our token on the open market, but rather on how our users engage with each other.
We have developed the technology behind UNITT intensively during the last couple of years. UNITT dApp beta for iOS and Android has been thoroughly tested by our community beta testers.
The production version of the UNITT dApp is launching during Q2/2025. If you want to try it out, give us a shout: info@unitt.io. Please indicate if your device is iOS or Android.
See how the UNITT dApp beta works
Tokenomics
UNITT is short for Universal Transaction Token. As the name suggests, it serves as the currency inside the UNITT ecosystem recording the value that is transferred in every transaction.
UNITT is minted as a token on the Kadena blockchain. Its total supply is limited to 8,000,000,000 tokens, or roughly as many as there are people on this Earth, and no more UNITTs can be created.
UNITT is supported by:
Dive deep into our technology and vision
Download our litepaper for a comprehensive overview of our project's features, and future plans. Your insights into our innovation start here.
Download Litepaper
Frequently Asked Questions
Check our FAQ below. For additional questions, reach us on Telegram or at presale@unitt.io.
Anyone can participate in UNITT's presale, unless you are a citizen of, or reside in a Restricted Country. Although the $UNITT token is not a security and it does not provide its holder any rights or obligations, the laws of certain jurisdictions prevent individuals purchasing it. We ask all prospective purchasers to confirm their status during the whitelisting process and you should consult with a legal expert if any restrictions apply to you. We are also bound by international sanctions set by the United Nations, the UK, the EU and the United States.
At the moment, we cannot accept participants from Afghanistan, Belarus, Botswana, Burundi, Cambodia, Canada, Central African Republic, Cuba, The Democratic Republic of the Congo, Côte d'Ivoire, Cuba, Democratic People's Republic of Korea, Ethiopia, Ghana, Guinea, Guinea-Bissau, Haiti, Islamic Republic of Iran, Iraq, Libya, Mali, Myanmar, Nicaragua, Russia, People's Republic of China, Somalia, South Sudan, Sri Lanka, Sudan, Syria, Trinidad and Tobago, United States of America, Venezuela, Yemen, and Zimbabwe.
Meet the Team
Please note, this is not a family business even though by chance some of us have the same last name!
PEKKA MAKELA founded UNITT and he is responsible for the overall strategy, product design and management of the project. Pekka is a seasoned entrepreneur. In 2018 he co-founded Signet Digital, a Finnish cyber security company serving the government and defence sector clients. Pekka has also provided consultancy services to build social media communities for media, political parties, and NGO's, creating an online community of over 50 000 people in the process. 
LinkedIn
JUSSI MAKELA is a co-founder responsible for program management, commercial and business planning for the project. Previously, Jussi headed an industry leadership association for international telecoms carriers where he launched Communications Business Automation Network, a blockchain consortium to develop and govern an ecosystem to automate settlement between international telcos. Prior to that, Jussi held senior roles at Euromoney Institutional Investor PLC, where he headed the group's strategic program. Earlier, he was worked in investment banking at JPMorgan and Barclays Capital. LinkedIn
MIKKO VILLE VALJENTO is a co-founder and CTO of UNITT. Mikko Ville has over 20 years of experience as a full-stack developer, service designer and a software architect. He has worked with a vast number of different development platforms, frameworks, database systems, programming languages and devices. He has developed full stack solutions, web sites, online services and applications for organisations including Microsoft, Finnair, Ministry of Transport and Datalogic. He was in the Red Dot award winning design team for the Adidas miCoach smart watch. LinkedIn
JUSSI "JUKE" MAKELA is the fourth co-founder and responsible for all the UX and front-end development. Juke is a graphics artist and a UX designer with a career spanning over 20 years. He is the founder of Solinet, a specialist application development company focusing on full-stack development, service design and service hosting, where he has delivered hundreds of projects to customers including Pizza Hut, Amgen Finland, Renault Cognac and Fazer. LinkedIn
EMRECAN CULHA is an experienced marketing professional in the cryptocurrency space, with over five years of expertise in crypto marketing. He has been involved in every stage of a project's lifecycle, from ideation and community building to ICO launches and securing exchange listings. Emrecan has played a key role in high-profile projects like Floki, as well as many early-stage ventures, significantly contributing to their marketing strategies. As Marketing Manager, Emrecan brings extensive experience and valuable industry connections to drive success. He specializes in crafting tailored marketing strategies that not only increase awareness but also build strong, engaged communities, ensuring long-term success in the highly competitive crypto market.
The information provided herein is intended for informational purposes only and does not constitute a public offer to sell or a solicitation to buy any tokens. The UNITT token confers no rights or obligations to its holder, including but not limited to voting rights, financial returns, or profit-sharing in the associated businesses. No representations or warranties are made regarding the potential benefits or outcomes of UNITT token ownership.
Cryptographically secured coins and tokens, such as the UNITT token, may not be regulated in your jurisdiction, and purchasing them could be legally prohibited. They entail significant risks, and buyers should not expect to be protected in any event. It is strongly advised that participants seek independent legal counsel and thoroughly review all materials before making any purchase.
Please note that token values are subject to fluctuations, and there exists a possibility that the buyer is not able to recover the amount they spent. Additionally, residents and/or citizens of Restricted Countries are ineligible to participate in the pre-sale. As of now, Restricted Countries include: Afghanistan, Belarus, Bosnia and Herzegovina, Botswana, Burundi, Cambodia, Canada, Central African Republic, Cuba, The Democratic Republic of the Congo, Côte d'Ivoire, Democratic People's Republic of Korea, Ethiopia, Ghana, Guinea, Guinea-Bissau, Haiti, Islamic Republic of Iran, Iraq, Libya, Mali, Myanmar, Nicaragua, Russia, People's Republic of China, Somalia, South Sudan, Sri Lanka, Sudan, Syria, Trinidad and Tobago, United Kingdom, United States of America, Venezuela, Yemen, and Zimbabwe.